What goes properly with the nice outside? An ice chilly beer, in fact. From utilizing solar energy to supporting wildfire aid, maybe no different brewery takes the connection between beer and the surroundings as severely as Sierra Nevada Brewing Co., and with the creation of its Pale Ale for Trails marketing campaign, the corporate is doubling down on its dedication to the surroundings. The marketing campaign, introduced yesterday, goals to assist defend and restore America’s underfunded path and river programs by partnering with conservation organizations and sponsoring clean-ups and path restoration tasks throughout the nation.
Patagonia Sues Anheuser-Busch for Promoting a Beer That Suspiciously Shares Its Title and Emblem
For the primary such challenge, the corporate is partnering with the American Mountaineering Society on Nationwide Trails Day (June 1) to sponsor greater than 1,200 trail-related occasions, together with hikes and restoration efforts (and events at Sierra Nevada’s amenities in California and North Carolina). As well as, the brewery has launched a path clean-up pledge initiative on its web site the place you’ll be able to signal as much as assist keep a mountaineering path close to you.
“Spending time within the wild is sweet for the physique, thoughts and soul,” Sierra Nevada founder Ken Grossman mentioned in a press launch. “We have now an obligation to get pleasure from these locations within the least impactful means, and to guard them for generations to return.”
The Yuengling Sisters on Main America’s Oldest Brewing Firm and Launching Its First New Beer in 17 Years
The partnership with the American Mountaineering Society in June is the primary of a number of different Pale Ale for Trails tasks within the works, and extra might be introduced this summer season. Try the marketing campaign video under, and get extra information on the challenge on Sierra Nevada’s web site.