Health & Fitness

PBR and Pure Gentle Each Launched Their Personal Onerous Seltzers

This summer time goes down in historical past because the summer time of seltzer, with manufacturers like White Claw having fun with an enormous soar in gross sales over the previous few months. Now Pabst Blue Ribbon and Pure Gentle are getting in on the motion: Yesterday, the businesses each launched their very own exhausting seltzers. PBR debuted Stronger Seltzer, a lime-flavored spiked seltzer, and Natty launched Pure Gentle Seltzer in “Catalina Lime Mixer” and “Aloha Seashores” flavors. In keeping with the model’s Instagram web page, Pure Gentle Seltzer hits cabinets later this month, however Stronger Seltzer is now on sale in choose markets throughout the U.S., Yahoo! and different shops report.

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PBR teased the brand new launch on Instagram over the weekend, and it follows the discharge of one other non-beer beverage, Onerous Espresso, which PBR launched earlier this 12 months. At eight % ABV, Stronger Seltzer muscle mass out common PBR (four.eight % ABV) and rival seltzers White Claw (5 % ABV) and Pure Gentle Seltzer (6 % ABV) in alcohol content material—a stat that PBR performs up on its web site. The brand new drink is now accessible in Texas, Arizona, California, and Montana, although it’s not clear what different markets PBR may develop to.

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Pure Gentle introduced its seltzer product on Twitter and Instagram on Monday. The Catalina Lime Mixer model is a cherry-lime taste, and Aloha Seashores is a mashup of mango and peach flavors. In keeping with VinePair, Natty’s seltzers ought to retail for about 20 % lower than its opponents’ choices. Once they go on sale, they’ll be accessible in 12-packs, 24-packs, and as particular person 25-ounce cans.

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However it’s also possible to seize some Natty Seltzer without cost: The model is gifting away 10 instances of the brand new drink to 100 fortunate sweepstakes winners throughout the U.S. Cheers to that.

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